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With a new generation of improved smart phones, with fuller sized screen and keyboard and an improved user interface, the smart phone is a key element in providing greater user access to the mobile internet. If Smart phones are essentially highly handheld computers with wireless connectivity, then as with the PC, the operating system is critical. Will whoever captures this market be the Microsoft of the mobile?
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The global economy will recover but how soon, and what mobile advertising firms will be left when the upturn happens? As with any recession, advertising is hit strongly, but mobile advertising revenues correlate well with the beginning of Internet advertising so the potential still remain enormous and viable. As the global economy embarks on an inevitable recovery after its most serious setback in generations, new sectors are emerging stronger in terms of growth potential, with mobile advertising and marketing prominent among them. Learn More

Mobile Advertising Research UK is an MMA endorsed project which took place in 2009. It includes quantitative insights in end user attitudes towards mobile and mobile advertising; qualitative views from key market players in the entire valuechain as well as using existing data. The objective was to present facts and visions on today’s UK mobile advertising market and perspectives. Learn More

Single User Licence

As handset technology continues to improve, increasingly more mobile devices are offering mobile email services. Consequently email is being positioned as a feasible communication method around the world. The days of mobile email being predominantly used by enterprise users are fading. So what are the financial opportunities in the consumer email market? Learn More

Single User Licence

Identifying people, objects and data by their geographical location has always been crucial, though it has provided limited commercial value. However, the rapid evolution and commoditisation of the communication services technologies has led the way to the development of this activity as a business opportunity. One way to identify the data and objects by their physical location is by geotagging them - the process of adding geographical identification metadata to various media such as photographs, video, websites, RDF or RSS feeds and is a form of geospatial metadata.
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Identity fraud is a growing global concern. Consumers are growing more protective of their personal data in fear of identity theft and fraud being committed against them. Recent high media profile cases of identities being lost, stolen or fraudulently used have heightened public concern. Learn More

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Location is a vital mobile tool. A whole of market opportunities for LBS and LBA have emerged in sectors such as Emergency Services; Emergency Alert Services; Home-Zone Billing; Fleet Management; Asset Management; Person Tracking; Pet Tracking; Traffic Congestion Reporting; Routing to Nearest Commercial Enterprise; Roadside Assistance; Navigation; City Sightseeing; Localised Advertising; Mobile Yellow Pages and Network Planning and Dynamic Network Control. Learn More

Single User Licence

Despite the impact of the 2008-2009 global downturn, remittances as a source of liquidity will likely prove to be resilient, and could potentially play a role in restoring or increasing prosperity across regions. Whereas the sharp contraction of credit in the global banking sector has directly and instantaneously ravaged FDI alongside private debt and equity flows, remittances to the developing world are slowing down more gradually and indirectly as a result of declining personal consumption, lay-offs, and lower salaries impacting the real economy. This adds the resilience of remittances, where migrant workers will continue sending money to relatives in their countries of origin during uncertain economic times, albeit at less regular intervals and/or in smaller amounts.
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Single User Licence

The report provides global forecasts for future revenue generation and subscriber uptake of services in this area of the industry. The key to success for mobile communities and user generated content is the convergence of fixed and mobile services. Operators need to realise that members of existing communities will still want to interact with those communities and to do this via mobile, they need to be able to access those existing communities. Learn More